Delta Leadership Partners
Lead with Delta—A brand that stands out in the crowd
BRANDING
ART DIRECTION
BRAND STRATEGY
ILLUSTRATION
My Role: Project Lead, Designer, Illustrator
Team: Grace Harms: Designer + Brand Strategy + UI/UX
The Ask
Our client was starting a leadership consulting firm and needed completely new branding including a logo, website, presentation templates, and report templates.
Our client was starting a leadership consulting firm and needed completely new branding including a logo, website, presentation templates, and report templates.
The Strategy
After doing an audit of competitors and having a kickoff session, we realized that while his competitors were marketing to c-suites, his real client was HR teams. Therefore, we looked at brands that HR teams were used to working with like recruitment software and employee trackers.
After doing an audit of competitors and having a kickoff session, we realized that while his competitors were marketing to c-suites, his real client was HR teams. Therefore, we looked at brands that HR teams were used to working with like recruitment software and employee trackers.
The Outcome
The outcome was a sophisticated brand that could be buttoned up and showcased to the bosses boss but also friendly, engaging, and accessible for the real client (hr).
The outcome was a sophisticated brand that could be buttoned up and showcased to the bosses boss but also friendly, engaging, and accessible for the real client (hr).
The Strategy
After our client kickoff, we developed a metaphor for how to explain the complex process of leadership consulting. Then, we used this metaphor as a jumping off point for all of our content strategy and design decisions going forward.
The Grid System
We created the logo, iconography, and shape language for this brand based off of a simple grid system made up of circles that could create both 'rivers' and 'deltas'.
Photography
Because we knew we wanted to incorporate aspirational images of deltas, we decided to use AI to create images the exact vision that we were going for as a brand.
The Outcome
This brand is friendly, bold, and differentiated from competitor consultancies. The deliverables are flexible yet systematized so that our client can easily implement them across various touchpoints including annual reports, presentations, and web.
